Martech
NOVEMBER 28, 2022
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.
Martech
APRIL 1, 2024
Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,
Martech
JUNE 13, 2022
“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. It may unlock new levels of opportunity.
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