Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Get MarTech! The post Yahoo and Taboola sign “30-year” exclusive ad agreement appeared first on MarTech. What Taboola gets.

Clickbait 103

Clickbait Native Advertising MarTech Advertising 103

Martech

APRIL 1, 2024

Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. Get MarTech! The post Privacy plus personalization: The new frontier of digital advertising appeared first on MarTech. Weighted measurement is not a “set-and-forget” system. In your inbox. Business email address Subscribe Processing.

Advertising 117

Advertising GDPR Clickbait Brand Lift 117

Martech

JUNE 13, 2022

“The fact that it’s business first, and there are paying customers who are doing recruiting [there], makes it an entirely different thing than social networks that are built around only advertising, which then creates incentive for clickbait and other sensationalism.”. Shiao said. It may unlock new levels of opportunity.

Clickbait 89

Clickbait Conversion Communications Affiliates 89