Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! The initial idea behind them was simple — to benefit commercial use and allow customers to shop in online stores conveniently.

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Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. They will be the main drive for new advertising strategies.

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Adtelligent

JULY 1, 2020

Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.

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Monetize More

JUNE 7, 2022

What’s it used for and why should publishers care? Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change.

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Monetize More

NOVEMBER 15, 2022

Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. UID2 tokens are stored as first-party cookies on the user’s browser.

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YieldBird

JANUARY 20, 2022

Do you have any questions regarding third-party data withdrawal? Please feel free to contact us – our team will be more than happy to discuss it with you! Piotr Niedziela Ad Optimization Expert publishers@yieldbird.com. contact-form-7]. The post An internet without cookies: what will replace them?

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