Why Sell-Side Targeting Matters Now More Than Ever
PubMatic
FEBRUARY 1, 2023
Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.
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