Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. Ebiquity’s clients spent roughly one in every 10 dollars (9.8%) on average on clickbait. Nothing new there.
VideoWeek
AUGUST 24, 2023
On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”
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VideoWeek
FEBRUARY 23, 2024
Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.
VideoWeek
OCTOBER 13, 2023
Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3.
Monetize More
JUNE 7, 2022
The assumption as presented in media repeatedly, is that Google eliminating third party cookies would obliterate digital advertising, sending the industry back to the stone age. With that said, publishers over 1 billion monthly impressions should consider strategizing and hedging their options with ad tech engineering experts.
Digiday
NOVEMBER 10, 2022
While the message is hard to deny, some are concerned about how introducing measures towards the digital media space and taking step towards carbon neutrality (or as close as is reasonably possible) could result in more fees that are passed down the supply chain. All good in theory, but who would pay?
VideoWeek
JUNE 23, 2023
Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).
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