Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 66

Viewability Healthcare A/B Testing Food 66

VideoWeek

JULY 18, 2022

The Week in Tech. Netflix Picks Microsoft to Build its Ads Product… Netflix this week announced that it has chosen Microsoft, owner of programmatic ad tech business Xandr, to build its advertising product as it prepares to launch an ad-supported tier. The Week For Agencies. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

OCTOBER 24, 2023

Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams. Private Marketplace (PMP): Join private ad marketplaces for access to exclusive, high-value ads.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

OCTOBER 14, 2022

Ads will average 4 to 5 minutes per hour, either 15 or 30 seconds in length, and will play before and during shows and films. Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Smart-Hub

JANUARY 23, 2023

Cons: Some tools are only available to large agencies or clients (e.g., In addition, videos can be placed on outdoor screens (DOOH advertising). Also, the video format is used in advertising in-game apps (rewarded video). These ads are great for radio, podcasts, or music streaming services.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40