Ad Tech Agency CPM Viewability 
Ad Monsters
MARCH 3, 2023
But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.
VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.
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VideoWeek
JUNE 7, 2022
Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement.
VideoWeek
JULY 28, 2023
Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. Reports suggest ad buyers consider the lower pricing more in line with other AVOD services. IAS will measure IVT for Criteo’s network of retail media partners, ensuring that marketers are reaching real users.
InMobi
AUGUST 7, 2019
And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?
InMobi
JUNE 5, 2018
Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.
VideoWeek
MARCH 11, 2024
And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Brand advertisers and their procurement teams are signing contracts with agencies that require low CPMs in brand safe environments, and their bonuses often hinge on securing the lowest possible price.
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