ad-tech-ecosystem unruly 
Unruly
DECEMBER 20, 2022
VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. appeared first on Unruly. Find out more on VideoWeek, here. The post Predictions From the C-Suite: What’s in Store for 2023?
Martech Series
JUNE 21, 2022
Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.
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Ad Monsters
DECEMBER 15, 2022
The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. 2022 was also a year full of innovation in the ecosystem. 2022 was also a year full of innovation in the ecosystem.
Unruly
MAY 9, 2023
Through Unruly, the SSP in Tremor’s platform, buyers can access Green Media Product (“GMP”) curated deals – powered by Scope3 data – across premium display, video and now, CTV, to achieve performance goals while mapping and measuring the carbon emissions of their media spend.
Unruly
NOVEMBER 1, 2022
As Big Tech and smart TVs like Hisense make the play to air live sports, brands and leagues have new opportunities to interact with fans. The Big Tech shift has happened quickly, but it’s still new and still growing. The post Big Tech in the Game of Live Sports: The Impact for Consumers and Brands (from New York Advertising Week)?
Ad Monsters
SEPTEMBER 9, 2022
We’re seeing this with the many consumer data privacy regulations that are being passed globally, as well as with big tech updates like Apple’s ATT and Google’s Privacy Sandbox. Consumer perception is of great value in the advertising ecosystem and it means everything.
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. And the addition of video ads will add a big supply of premium inventory to Uber’s catalogue.
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