Why acquisitions could be the inevitable future for embattled in-game ad companies
Digiday
JANUARY 30, 2023
As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. Despite these discouraging signs, in-game ad firms’ mobile gaming focus could work in their favor in 2023.
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