Ad Targeting Data Management Platform Machine Learning Marketing 
Clearcode
JANUARY 22, 2023
Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?
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Smart-Hub
DECEMBER 22, 2023
AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
Clearcode
AUGUST 8, 2023
Another benefit of adopting these technologies is providing a competitive edge in a privacy-conscious market. PETs for Ad Networks Ad networks have several privacy-enhancing technologies at their disposal to ensure user data protection. To aggregate and analyze user data (e.g.,
Adtelligent
MAY 26, 2021
The news has been particularly hard on publishers and programmatic companies, as the whole algorithm of their business model relies heavily on third-party data processing. Online advertising simply cannot function properly without the support of third-party data, or can it? . From 1st-party data to 3rd-party data.
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.
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