Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Now it says it expects to start ramping up cookie deprecation “starting early next year”. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. Table of Contents What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Single Grain

JULY 25, 2023

That said, click-throughs vary for industries, with retail, legal, apparel, beauty, and fitness sectors seeing a CTR of at least 1%. Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. of Meta’s $121.90 will come from Instagram. female users.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JUNE 14, 2023

Search engine marketing allows businesses to reach a specific audience, drive targeted traffic to their website, and potentially generate valuable conversions or sales. Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising?

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

MNTN

AUGUST 19, 2022

The era of third-party ad targeting is coming to an end. Digital advertising is getting a makeover, and cutting out cookies is how they’re trimming the fat. This is a story of the sixth language, one especially for business-to-business marketers and branding specialists: Data. .

Marketing 98

Marketing GDPR Brand Awareness ROI 98