Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. The matched data can then be used for ad targeting, measurement and analysis.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The common denominator is to protect user data.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

illumin

DECEMBER 13, 2024

Content Generation: Whether its generating ad copy, product descriptions, or even landing page content, Generative AI can quickly create tailored text based on a brands voice or a customers preferences. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

A/B Testing 52

A/B Testing ROI Demand Side Platform Conversion 52

Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. Companies would collect large amounts of user data and use it to power everything from ad targeting to measurement.

Ad Targeting 59

Ad Targeting GDPR Cookies Machine Learning 59

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

DECEMBER 10, 2024

This can include identifying high-priority accounts, creating personalized marketing campaigns, and aligning sales and marketing teams to maximize account conversion. ABM tools must: Facilitate target accounts : Identify and prioritize accounts based on fit and potential. Key features: Automated ad targeting.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Be sure to find out more about all the smart features included in PubGuru Ad Inspector here: [link]. As ad targeting technology evolved, so did the way advertisers purchased ad space.

Ad network 52

Ad network Ad Exchange Impressions Demand Side Platform 52

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Contextual targeting is coming back. Contextual targeting works with keywords and web content. It never really went away! What is cookieless attribution?

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MAY 16, 2023

Native ads also stand out from other ad formats because of their flexibility. Advertisers can personalize native ads, targeting them to their exact demographic. Since people remember stories 22x more than facts and figures, storytelling in your content and ads is a great strategy.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

Clearcode

MARCH 21, 2023

The Advantages of Building an Ad Network Data ownership : Having ownership over the data can make it easier for you and your clients to comply with data protection and privacy regulations, such as the General Data Protection Regulation (GDPR).

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Juan Baron : No, I mean, this was a very good conversation, so thank you very much for giving me the time.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. While these examples are straightforward, countless more nuanced ethical ad targeting and segmentation quandaries occur.

MarTech 109

MarTech Conversion Rate Conversion Ad Targeting 109

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance. They shouldn’t!

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads.

Advertising 52

Advertising Ad Tech Agency Audience 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

AdvertiseMint

JANUARY 27, 2022

The bill specifies that a platform or provider cannot provide an advertiser or third party with this data, and they may not target, optimize, or analyze advertising on the basis of it. The Banning Surveillance Advertising Act defines some examples of contextual information that it does not prohibit for ad targeting: .

Advertising 52

Advertising Cookies GDPR Ad Targeting 52