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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies. Aura has a significant impact on ad effectiveness.

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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

Shein leveraged TikTok’s algorithm to deliver highly personalized product videos based on user behavior and preferences, achieving a 45% increase in click-through rates. The most successful approaches combine entertaining content with seamless purchase opportunities that don’t disrupt the user experience.

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

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TikTok Ads vs Facebook Ads

AdvertiseMint

With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. In-Feed ads appear in users’ feeds as they scroll, much like regular TikTok content. Read more: TikTok Spark Ads.

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Drive growth with account-based marketing

Martech

The content strategy should empower your e-commerce customers to entertain and educate them, as it contributes to creating the long-lasting relationships that inbound marketing is focused on.?. Bombora, 6Sense) ABM ad-targeting platform (e.g., HubSpot, Marketo, Pardot) Predictive analytics (e.g., Terminus, Demandbase).

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Native Advertising 101: What are Native Ads?

InMobi

Are different genres like games, entertainment, news, brands, commerce, utilities, and so on, part of the deal? Given that the ad unit is now going to blend seamlessly with the content, the importance of ad relevance has never been greater in order to ensure you do not end up annoying the user.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.