Ad Targeting Banner eCommerce 
Basis
AUGUST 18, 2022
Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe. Here’s what to read from the week of 8/12/22 – 8/18/22 to stay ahead of the curve: . The latest?
VideoWeek
OCTOBER 10, 2024
Tesco hasn’t released many specifications around the video format, other than saying it will run “short-form video content” Images at the Upfront presentation showed video ads appearing at the top of the search results page, where display banner ads may also appear. Follow VideoWeek on Twitter and LinkedIn.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
MARCH 23, 2023
Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Table Of Contents Key Points What Is Retail Media?
AdOpsHouse
JUNE 2, 2021
A lot of times we’re asked to form proposals for companies that wish to enter the digital foray for the first time or are seeking out improvements beyond Google indiscriminate targeting that comes with “Smart Campaigns.” To keep things simple we’ll avoid getting into ecommerce solutions for this example.
SODP
MAY 30, 2023
Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? trillion by 2026 from $6.5 trillion in 2023.
VideoWeek
SEPTEMBER 29, 2023
“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.
VideoWeek
JUNE 16, 2023
” Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.
Expert insights. Personalized for you.
Let's personalize your content