Remove mobile-ad-viewability-what-you-need-to-know
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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions.

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7 Ways to Increase Black Friday Programmatic Revenue

YieldBird

In this guide, we’ll dish out some tips to help you increase Black Friday programmatic revenue. What happened on Black Friday last year? As you may guess, it will be an excellent opportunity for digital publishers to earn extra programmatic revenue. Ensure your ad spaces are ready and optimized for the big day.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? What Is Video Advertising?

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11 Holiday Tips for Publishers

Monetize More

With the final quarter coming in, most publishers know that this is the time where they can earn the most or reach the maximum earning potential for their sites. An essential factor in all of this is the publisher Ad Stack. If you haven’t checked your page speed, now is the time to do so. 1 – Look at last year’s data.

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The No-BS guide to getting the RPM results you want

Monetize More

Tired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Happy reading!

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?