Ad Space Impressions Machine Learning Retail 
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising.
illumin
OCTOBER 20, 2023
By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,
illumin
JANUARY 22, 2024
Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. of US digital ad spending.
VideoWeek
JANUARY 13, 2023
Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. She declined to provide numbers but claimed a “broad swath” of advertisers are involved, including consumer packaged goods, automotive, retail and luxury brands.
MNTN
APRIL 27, 2023
When we look back on 2023, we’ll probably remember it as the year of the machines. Seemingly overnight, machine learning, AI, and automated optimization tools changed the advertising landscape for brands and retailers. Now advertisers can deliver high-impact messaging and engage customers more easily and faster than ever.
Expert insights. Personalized for you.
123 
Let's personalize your content