Ad Space, CPM and Rich Media

The Power of Display Advertising and Why You Should Use It

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Some publishers try to cushion the blow by asking their website visitors to allow ads.

Display Advertising

Display Advertising Rich Media Banner Advertising

What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why Is the vCPM Pricing Model Better than the CPM Model?

Viewability

Viewability CPM Fill rate Impressions

What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why is the vCPM pricing model better than the CPM model?

Viewability

Viewability CPM Fill rate Impressions

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. What Is Video Advertising?

Video Ads

Video Ads Non-Profit CPM Viewability

What is Real-Time Bidding (RTB) and how does it work?

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales!

Demand Side Platform

Demand Side Platform Ad Exchange Ad Space CPM

Viewer’s Attention Metric: How It Can Change the Game for Publishers

Automatad Inc.

APRIL 7, 2024

As a publisher, optimizing ads to improve attention leads to massive benefits. Advertisers prefer attention: Ad inventory that gets a lot of attention has a high buyer demand. Nowadays, advertisers are even grading the ad spaces on sites to infer the degree of attention their ad will get and its subsequent outcomes.

Ad Inventory

Ad Inventory Viewability CPM Video Ads

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

Advertising

Advertising CPM Mobile Ads CPC

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Google AdMob.

Ad network

Ad network Mobile Ads Header Bidding CPM

Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform

Demand Side Platform Advertising Ad Exchange Ad Inventory

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

Ad network

Ad network Video Ads Header Bidding CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms). How much money do apps make per ad?

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Monetize More

JULY 12, 2022

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. Bids in AdX are placed based on factors like CPM (cost per thousand impressions), CPC (cost per click), or CPV (cost per view).

Ad Exchange

Ad Exchange Ad Inventory Fill rate Ad network

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges. Next up we have programmatic direct.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Types of Ads That Can Be Managed Programmatically. Programmatic CPM ranges from $0.5

Agency

Agency Advertising Retargeting Conversion

A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

DECEMBER 2, 2022

Display ads are the most popular mobile ad format. With the right placement, they have high CPM potential. Here are some of the most common types of display ads for mobile. Standard Banner Ads. Standard Banner Ad. Rich Media Ads. Rich Media Ad. Table of Contents.

Mobile Ads

Mobile Ads Video Ads Banner Rich Media

AdTech Trends

The Power of Display Advertising and Why You Should Use It

What is vCPM? Time for Publishers to Care About Ad Viewability

Trending Sources

What is vCPM? Time for Publishers to Care Ad Viewability

Types of Video Ads – Advantages and Best Practices for Publishers

What is Real-Time Bidding (RTB) and how does it work?

Viewer’s Attention Metric: How It Can Change the Game for Publishers

The Ultimate Guide to In-App Advertising for Publishers

20 Best Mobile Ad Networks for Publishers and App Developers

Programmatic Advertising: What Is It and How Does It Work?

20 Best Video Ad Networks for Publishers

The Best Mobile Ad Networks For 2023

Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Best Programmatic Advertising Agency: Top 6 Choices for 2022

A Publishers Guide to Mobile Ad Formats and Sizes

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