Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. “This is funny,” Tom admits, “but I had no idea what CPM stood for. Krux’s go-to-market focused on data sovereignty. That’s the game, just learn fast.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Marketplace.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This can be especially useful for smaller publishers who are looking to gain market share.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). This is not programmatic.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

MAY 30, 2023

Mobile ad networks that cater to publishers are SSPs (supply-side platforms). Publishers sell ad space in their mobile apps or on their websites through a mobile ad network to generate additional revenue. As a publisher, go for a network that brings in ad revenue without showing sensitive ads or inappropriate content.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. What is Mobile Programmatic Advertising? But what is it, exactly?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Start Monetizing.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 20, 2021

market size). ads) buying and selling. Book My Free Marketing Consultation . SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc).

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also run call-only ads, and shopping ads. Dynamic Ads.

Ad network 98

Ad network Conversion CPC CPM 98