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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

JANUARY 13, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. Vice Begins Selling Ads on Twitch.

Ad Tech

Ad Tech Agency Media Advertising

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick.

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Ad Server Demand Side Platform Retargeting Ad Tech

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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

Best Guide to Display Lumascape [2023]

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