Ad Server and Impressions

Q&A With an AdTech Developer: How To Implement Prebid Server

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid?

Header Bidding

Header Bidding Ad Server Ad Exchange Agency

What the Heck is a Unified Auction?

Unruly

AUGUST 9, 2022

Peter Ackerman, Director of Product Marketing Breaks It Down for Us. As you may recall, earlier this year we fully integrated our Spearad ad server and unified auction solution into the Unruly ad platform. Contact us here. Opens more inventory to buyers with increased transparency.

Header Bidding

Header Bidding Ad Server Fill rate Impressions

Ad Loading Optimization | Proven Strategies for Publishers

Automatad Inc.

FEBRUARY 1, 2024

In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user. This span includes running the auction, selecting the highest bid, fetching the ad creative of the corresponding bid, and then sending it to the ad unit. for mobile traffic.

Viewability

Viewability Ad Server Header Bidding Ad network

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

In this blog post, we’ll explore the benefits of using VAST tags in your programmatic advertising B2B campaigns and provide a step-by-step guide on implementation and troubleshooting. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising

Advertising Ad Server Video Ads Ad Exchange

What are Ad Auctions? The Definitive 2022 Guide

Kevel

JUNE 7, 2022

Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most.

Ad Server

Ad Server Impressions CPC CPM

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

Flashtalking by Mediaocean

NOVEMBER 16, 2021

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data. As a completely independent ad server, Flashtalking by Mediaocean is uniquely positioned and was the logical partner to meet FanDuel’s challenge.

Ad Server

Ad Server Cookies Machine Learning CPA

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Are more ad networks for your app better?

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market. Get a Consultation For Free Contact us White-Label: Meaning and 5 Business Benefits Talking about the white label meaning in business, first of all, let us clarify the definition of white label technology.

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

How to Design and Build an Ad Network?

Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Looking at Building an Ad Network?

Ad network

Ad network Header Bidding Ad Ops Ad Server

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. Drive sustainable revenue growth, and continue delivering valuable content to your audiences.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. Drive sustainable revenue growth, and continue delivering valuable content to your audiences.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

How Publishers make 10X more money with Dynamic floors?

Monetize More

OCTOBER 13, 2022

Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup. A major advantage of the dynamic price floor is that it encourages brands to buy more (or all) of an inventory’s impressions. Granular Optimization.

Header Bidding

Header Bidding Ad Inventory Impressions Cookies

Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits.

Advertising

Advertising Ad Inventory Ad Exchange Impressions

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. AdTech and MarTech Predictions and Trends in 2022.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

If you have any questions about how to prepare your tech or business for a world without third-party cookies, then get in contact with us and find out how we can help. CONTACT US Get in contact with our team Fill in the form below and find out how we can help you prepare your tech and business for a world without third-party cookies 1.

Cookies

Cookies First-Party Cookies Audience Retargeting

How to Put Video Ads on Your Website in 6 Simple Steps

Brid.tv

AUGUST 19, 2022

At almost the same time, the video player also requests a video advertisement from the publisher’s ad server. The ad server sends back a code, known as an ad markup , telling the player exactly which advertisement to serve. Lastly, the player contacts the CDN and receives back the advertisement. Learn More.

Video Ads

Video Ads Ad network Ad Server Ad Inventory

Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

APRIL 19, 2022

These JavaScript-based tools are causing problems like: Slow sites and apps — Ad tags and in-app SDKs are notoriously slow, causing jumpy content and lower revenues. No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. Contact us today to learn more.

Geo targeting

Geo targeting Banner Ad network Cookies

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

DECEMBER 1, 2023

Linear video ads Linear video ads are the most common type that plays before, during, or after the main video content. They are often skippable, allowing viewers to skip the ad after a few seconds. The linear video ads have further formats like in-stream and bumper ads. Buyers can target only one market at a time.

Video Ads

Video Ads Non-Profit CPM Viewability

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

AUGUST 5, 2020

If you imagine that Outbrain is installed on thousands of publisher sites and they’re always adding more by allowing your content to be served on the most compatible sites from around the world. Publishers with value-adding, engaging content, can apply anytime to join Outbrain’s Engaging network. Let’s check them out!

Native Advertising

Native Advertising Advertising CPC Ad Server

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

According to US Programmatic Digital Display Ad Research , advertisers increased their spending on programmatic digital ads by 10,4% in 2020. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars. Quite impressive, since this is 86,5% of total digital ad spending!

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

Top 9 Best Native Advertising platforms you must know about!

Lemonads

SEPTEMBER 10, 2020

Each one of us has those “ needs ” we keep on searching for to improve our strategies, earn awareness, traffic or even think about monetizing our website! Nativo Cons for publishers: It is currently serving content only in the US, UK, Canada, and Australia. Why should you know about these top 9 best native advertising platforms ?

Native Advertising

Native Advertising Advertising CPC Banner

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

AUGUST 8, 2023

Work With Us What Is Programmatic Advertising (with Examples)? Programmatic advertising is an automated approach to buying and selling digital ad space in real time. A combination of native and catalog feed ad units was used, and both delivered impressive results. click rate (exceeding industry benchmarks).

Advertising

Advertising Ad Space Impressions Healthcare

AdTech Trends

Q&A With an AdTech Developer: How To Implement Prebid Server

What the Heck is a Unified Auction?

Trending Sources

Ad Loading Optimization | Proven Strategies for Publishers

AdTech Ecosystem: Everything You Need to Know

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

What are Ad Auctions? The Definitive 2022 Guide

Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement

The Best Mobile Ad Networks For 2023

White-Label: Meaning, Real World Examples & Business Opportunities

How to Design and Build an Ad Network?

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

How Publishers make 10X more money with Dynamic floors?

Programmatic advertising vs Direct Buying: Who’s the boss?

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

How to Put Video Ads on Your Website in 6 Simple Steps

Why Traditional Publishers are Shifting Their Ad Strategy

Types of Video Ads – Advantages and Best Practices for Publishers

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Outsourced Ad Ops: Where to Find and What to Consider

Top 9 Best Native Advertising platforms you must know about!

Best Programmatic Advertising Case Studies for Exceptional ROAS

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