Ad Monsters
MAY 1, 2024
DSP will bid on sites with intrusively positioned ads that refresh every 15-30 seconds. High CTR and low CPC? The bottom line is that MFA sites are highly performant based on upper and lower-funnel KPIs, and platform algorithms will prioritize ads that exceed campaign objectives. High completion rates?
Automatad Inc.
JANUARY 29, 2023
It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.
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Kevel
JUNE 7, 2022
Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most. How do I get started?
Ad Ops Hero
JANUARY 25, 2021
Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Formula : CPC = Cost/Click.
Automatad Inc.
OCTOBER 26, 2023
There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.
Monetize More
JUNE 28, 2022
The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. If your ad server reports the CPM and you understand the impressions, just divide them by 1,000 and multiply by the CPM to get your current revenue.
Lemonads
AUGUST 5, 2020
Their platform allows to compare CTR and Clicks daily, weekly, monthly, checking how your progress is going on the way and you can check the status by : Campaign Time By Publisher By Geo By Platform Checking the d elivery, Start, end, budget, CPC, the amount spent, Average CPC, Impressions, Clicks, and CTR !
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