Ad Server Cookies Retail ROI 
Digiday
FEBRUARY 28, 2023
The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.
Martech Series
DECEMBER 27, 2022
One of these was the deadline extension for third cookie deprecation to the second half of 2024. One of the ad tech trends that will continue in 2023 is the drive for first party data. The door remains open to industries such as retail, travel, streaming services and others. The rise of white-label ad servers.
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Digiday
NOVEMBER 16, 2022
Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.
Martech Series
AUGUST 2, 2022
ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. “Publishers know their content and audience engagement levels the best.
Digiday
OCTOBER 26, 2022
Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies. ”
VideoWeek
APRIL 26, 2024
The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Now it says it expects to start ramping up cookie deprecation “starting early next year”. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2
VideoWeek
DECEMBER 20, 2022
Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . and demonstrate the ROI of their investments.
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