Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

Ad Tech 69

Ad Tech Marketing Demand Side Platform Ad Server 69

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners c.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

OCTOBER 26, 2022

Included in this flurry of announcements are tools to assuage advertisers’ concerns around addressability, including point solutions to aid campaign planning, tackle media fragmentation, and shore up measurement – all growing priorities amid the decline of identifiers such as third-party cookies.

Ad Tech 70

Ad Tech Demand Side Platform Ad Server Food 70

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Now it says it expects to start ramping up cookie deprecation “starting early next year”. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . and demonstrate the ROI of their investments.

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.

Machine Learning 130

Machine Learning Marketing ROI Demand Side Platform 130

Lemonads

SEPTEMBER 10, 2020

Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

VideoWeek

OCTOBER 6, 2022

We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . For now, context continues to play an important role, particularly due to the deprecation of third-party cookies. .

Audience 64

Audience Ad Server Media Agency 64

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Worse cookie matching. Preferred deal.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. The OTT Advertising Ecosystem Explained.

Advertising 52

Advertising Video Ads Ad Server Cookies 52