Clearcode

SEPTEMBER 7, 2022

Greenwashing can be limited by incorporating the standards set out in the International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications. Those metrics make you buy lots of little tiny little crappy ads. O’Kelly said in the post. How Can AdTech Reduce CO2 Gas Emissions?

Advertising

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising

Automatad Inc.

FEBRUARY 22, 2024

Impacts revenue : Lower rankings and traffic will reduce ad viewability, leading to lower ad revenue and yield. Header bidding script optimization can prevent such consequential effects of page latency for ad publishers. It downloads the web files asynchronously from one web server.

Header Bidding

SODP

JUNE 27, 2023

SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. It then retrieves the corresponding ad from the DSP associated with the bid. This is typically hosted on the DSP’s ad server or content delivery network (CDN).

Demand Side Platform

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable?

First-Party Cookies

VideoWeek

DECEMBER 20, 2022

This represents one of the most critical standardization efforts, as it creates the programmatic CTV “language” that media buyers and sellers can leverage to truly communicate pod specific details at scale. Lastly, attention-based metrics will start replacing viewability metrics mid-funnel. And OpenRTB 2.6

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