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What Is Workflow Automation?

Basis

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. It’s no surprise that 77% of Basis users report being able to move from planning to activation faster, and that 80% agree that it makes their job easier.

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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. What came first?

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Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Event Platform Kaltura – Check Point’s CPX 360 ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads Zoom Video Communications, Inc. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

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How Publishers make 10X more money with Dynamic floors?

Monetize More

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Granular Optimization.