Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 78

Ad Ops Ad Server Demand Side Platform Ad Exchange 78

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

NOVEMBER 3, 2023

. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. Drawbacks of In-App Advertising.

Advertising 54

Advertising CPM Mobile Ads CPC 54