Ad Monsters

FEBRUARY 23, 2023

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few.

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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Ad Monsters

JUNE 24, 2025

Somehow, every conversation or session I slid into came back to one central theme: How can brands (and by extension, publishers) better connect with audiences? Especially, what does it mean for the ad ops and rev ops pros tasked with keeping the engine running? It’s audience-first and human-centered.

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AdOpsHouse

APRIL 15, 2025

This is compared to 35% who responded with TV ads, which cost a great deal more than digital ads, as described in our blog post. How Ad Ops House can help your business benefit from this trend and grow your sales Ad Ops House is waiving ad set-up fees, which can be applied towards Google and Meta ads, resulting in savings up to $1,620.

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AdOpsHouse

MARCH 19, 2025

Google and Meta Ads are an effective, cost efficient way to reach a targeted audience based on certain demographics and characteristics. Ad Ops House wants to help you get your homegrown business in front of Canadians eager to support local companies. If you act now, that is up to $5220 in savings!

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Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs. What an interesting concept! PetScreening.

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. This strategy helps Snopes understand audience interests while expanding its content.

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AdOpsHouse

APRIL 28, 2025

By boosting your online presence and running targeted digital ad campaigns, you can ensure your brand stands out to gift-givers searching for the perfect way to show their appreciation. At Ad Ops House , well help you connect with the right audience through engaging content, strategic ads, and a standout online presence.

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Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.

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AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results. This strategy maximizes your budget by reaching users most likely to engage with your products.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

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Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

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Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met.

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Ad Monsters

JUNE 11, 2025

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. That’s helped us improve our signals, enrich our data and create stronger audience segments. You have to stay on top of it,” she said.

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Ad Monsters

JANUARY 6, 2025

Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. And lets not forget the electrifying keynote from Claire Atkin of Check My Ads, who took no prisoners in her fight for transparency and battle against disinformation.

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Advendio

JUNE 26, 2025

retail media ad spend will reach $85.7 Consider these strengths: Captive, high-intent audiences: Airline websites, mobile apps, inflight entertainment systems, and confirmation emails see high engagement and long dwell times. Invest in interoperability: Choose platforms that unify ad ops, data, and billing in one system.

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Monetize More

JUNE 3, 2025

Edge CDN Delivery Near-zero latency for global audiences. Lazy Loading Ads render ONLY when visible → no wasted resources. Case Study: Bible5’s 247% Revenue Surge Client : Bible5 (Faith-Based Digital Publisher) Challenge : Slow ad tech hurting RPM and user experience. Modular Design Plug-and-play integration with any tech stack.

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Advendio

MAY 20, 2025

This is yet another way to grow audience data by increasing your customer pool, and then using that data to improve what is offered, whether it’s audience targeting, formats, or pricing. sales reps, insertion orders, ad ops teams), every campaign has a baseline cost, regardless of size.

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Monetize More

JUNE 20, 2025

Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. These systems fail to track campaign pacing, audience targeting parameters, or programmatic revenue integrations. The result?

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Ad Monsters

AUGUST 23, 2024

This data is key for audience segmentation and building media products. These signals include brand, model, and category information from the content, which helps Future understand how audiences behave, consume, and shop. This collaboration explicitly boosts campaign ROI and refines audience targeting.

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Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” Today, however, publishers are seeking privacy-compliant ways to home in on receptive audiences. billion worldwide.

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Brid.tv

APRIL 2, 2025

If a user has paid for access to a specific piece of content, they might be ready to sit through a skippable pre-roll, but mid-rolls would likely drive away a paying audience. Follow Us Best Practices for Maximizing Your Mid-Roll Ad Revenue Lets say youve decided that your bottom line could benefit from mid-rolls. Mid-Roll Ads: FAQ 1.

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Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. JLB: Historically, brands have operated in silosgeneral market versus multicultural, without understanding their full audience potential. Thats where AI changes the game. We take a different approach.

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Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Read more ) 2. Now you can.

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Digiday

OCTOBER 18, 2022

Although, facilitating the extraction and compliant transfer of audience data has not been all plain sailing in Europe over the past four years. ” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains.

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Ad Monsters

AUGUST 13, 2024

This is a fundamental shift in how publishers view and leverage their audience data. One standout solution was monetizing social media audiences. She noted, “The intersection of deterministic and probabilistic first-party data is where we get our power.”

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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Ad Monsters

AUGUST 23, 2022

Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Whether your traffic comes from social media, SEO, or ads, your priority is to lead the target audience to your site and gain impressions. helps nurture and guide your audience.

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Ad Monsters

MAY 4, 2023

Ad ops decision-makers constantly seek new ways to attract and engage customers, as well as potential employees. So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts.

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Martech Series

FEBRUARY 7, 2023

Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Discovery, among others.

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Ad Monsters

MAY 29, 2024

This method, further refined through their strategic collaboration with OpenAI, showcases the robust potential of privacy-safe advertising solutions that can effectively connect advertisers with their audience. As digital advertising’s landscape evolves, OAO celebrates 20 years as a publisher-focused ad operations provider.

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Ad Monsters

OCTOBER 7, 2024

Take our survey to uncover new audience amplification strategies to drive revenue beyond your website. Between the impending third-party cookie total annihilation and generative AI nibbling away at referral traffic, finding ways to keep your audience — and your revenue — intact is more important than ever.

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AdPushup

SEPTEMBER 14, 2022

As a publisher, understanding your target audience is vital. As of 2022, the global ad spending market has reached an all-time high of 793.25 It’s the practice of using data to target demographics or interests in order to find the right person on the right device at the right moment. billion USD. Moreover, this is [.].

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Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

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