Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs. What an interesting concept! PetScreening.

Real Estate

Ad Monsters

JUNE 24, 2025

Somehow, every conversation or session I slid into came back to one central theme: How can brands (and by extension, publishers) better connect with audiences? Especially, what does it mean for the ad ops and rev ops pros tasked with keeping the engine running? It’s audience-first and human-centered.

Ad Ops

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech

AdOpsHouse

APRIL 15, 2025

This is compared to 35% who responded with TV ads, which cost a great deal more than digital ads, as described in our blog post. How Ad Ops House can help your business benefit from this trend and grow your sales Ad Ops House is waiving ad set-up fees, which can be applied towards Google and Meta ads, resulting in savings up to $1,620.

Ad Ops

AdOpsHouse

MARCH 19, 2025

Google and Meta Ads are an effective, cost efficient way to reach a targeted audience based on certain demographics and characteristics. Ad Ops House wants to help you get your homegrown business in front of Canadians eager to support local companies. If you act now, that is up to $5220 in savings!

Ad Ops

Ad Monsters

JUNE 11, 2025

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. That’s helped us improve our signals, enrich our data and create stronger audience segments. You have to stay on top of it,” she said.

Ad Ops

AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results. This strategy maximizes your budget by reaching users most likely to engage with your products.

Retail

Advendio

MAY 20, 2025

This is yet another way to grow audience data by increasing your customer pool, and then using that data to improve what is offered, whether it’s audience targeting, formats, or pricing. sales reps, insertion orders, ad ops teams), every campaign has a baseline cost, regardless of size.

Ad Ops

Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. JLB: Historically, brands have operated in silosgeneral market versus multicultural, without understanding their full audience potential. Thats where AI changes the game. We take a different approach.

Media

Advendio

JUNE 26, 2025

retail media ad spend will reach $85.7 Consider these strengths: Captive, high-intent audiences: Airline websites, mobile apps, inflight entertainment systems, and confirmation emails see high engagement and long dwell times. Invest in interoperability: Choose platforms that unify ad ops, data, and billing in one system.

Retail

Monetize More

JUNE 3, 2025

Edge CDN Delivery Near-zero latency for global audiences. Lazy Loading Ads render ONLY when visible → no wasted resources. Case Study: Bible5’s 247% Revenue Surge Client : Bible5 (Faith-Based Digital Publisher) Challenge : Slow ad tech hurting RPM and user experience. Modular Design Plug-and-play integration with any tech stack.

Viewability

Ad Monsters

JANUARY 6, 2025

Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. And lets not forget the electrifying keynote from Claire Atkin of Check My Ads, who took no prisoners in her fight for transparency and battle against disinformation.

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Brid.tv

APRIL 2, 2025

If a user has paid for access to a specific piece of content, they might be ready to sit through a skippable pre-roll, but mid-rolls would likely drive away a paying audience. Follow Us Best Practices for Maximizing Your Mid-Roll Ad Revenue Lets say youve decided that your bottom line could benefit from mid-rolls. Mid-Roll Ads: FAQ 1.

Video Ads

Monetize More

JULY 29, 2025

We live on the cutting edge of ad technology. Our header bidding platform and our team of certified ad ops experts are already preparing our publisher partners for the next generation of programmatic buying. If you have a small but highly engaged audience around a specific topic (e.g., This is where MonetizeMore comes in.

Media

Ad Monsters

NOVEMBER 4, 2024

Curation allows buyers to consolidate their private market buying into a handful of deal IDs while ensuring they only target ads to desired audience segments within high-quality content environments. For publishers, curation generates incremental revenue.

CPM

Ad Monsters

JULY 17, 2025

A hidden audience, consuming content for free, that everyone missed. Second Wake-up Call We have now discovered that the majority of dark traffic did not make the decision to block ads. Based on internal numbers we were seeing at the time, I estimated this was costing publishers 14–21% of their total revenue. What came next?

Affiliates

Monetize More

JUNE 20, 2025

Sales, ad ops, and finance teams often work in disconnected silos, using fragmented tools that make real-time decision-making nearly impossible. These systems fail to track campaign pacing, audience targeting parameters, or programmatic revenue integrations. The result?

Finance

Ad Ops Hero

MARCH 9, 2025

Platform lets you derive a holistic view of your customers by ingesting your customer data, segmenting your data to the audiences you want to target, and activating these audiences to an external destination. A segment definition is a collection of rules that you can use to define the audience you want to target.

Audience

Ad Monsters

APRIL 23, 2025

Audience Intelligence Isnt OptionalIts the Backbone of Smarter CTV Planning To achieve better CTV performance, audience insights must guide the entire planning process. Meanwhile, Wendi Dunlap, EVP of Business Intelligence and Audience Science at Mediahub, pushed for a balance between granularity and scale.

Media

Ad Monsters

JULY 24, 2025

AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long. So here’s the million-dollar question: why are you still renting your audience from someone else? You own the audience.

Retail

AdOpsHouse

APRIL 28, 2025

By boosting your online presence and running targeted digital ad campaigns, you can ensure your brand stands out to gift-givers searching for the perfect way to show their appreciation. At Ad Ops House , well help you connect with the right audience through engaging content, strategic ads, and a standout online presence.

Ad Ops

Ad Monsters

FEBRUARY 27, 2025

Now leading ad tech at Wiley, he has played a key role in launching new sites, integrating programmatic strategies, and managing ad ops teams. Whats the most valuable lesson in your ad tech journey? Whats the most valuable lesson in your ad tech journey? “Always be open to learning new technologies.

Media

Ad Monsters

JUNE 9, 2025

And, it is costing advertisers the opportunity to target genuine, engaged, and relevant audiences. The reality is that the brand safety tools the industry created to protect brands from controversial content have led to the unintended consequence of excluding honest journalism in the media buy.

Conversion

Ad Monsters

APRIL 3, 2025

This quick survey captures whatyou need from identity solutions to restore performance, increase demand, and make audience data work harder. Publishers are losing signals and revenueon cookieless browsers like Safari and Firefox. Thats why were asking: What would actually move the needle for you?

Cookies

Ad Monsters

JULY 27, 2022

Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. Ad Ops as Data Translator.

Ad Ops

Ad Monsters

FEBRUARY 23, 2023

For some reason, publishers have slowly adopted new ad ops methods. Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few.

Ad Ops

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. This strategy helps Snopes understand audience interests while expanding its content.

Ad Ops

Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.

Ad Ops

Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

Audience

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops

Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met.

Ad Ops

Ad Monsters

AUGUST 23, 2024

This data is key for audience segmentation and building media products. These signals include brand, model, and category information from the content, which helps Future understand how audiences behave, consume, and shop. This collaboration explicitly boosts campaign ROI and refines audience targeting.

Ad Ops

Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” Today, however, publishers are seeking privacy-compliant ways to home in on receptive audiences. billion worldwide.

Ad Ops

Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Read more ) 2. Now you can.

Ad Tech

Digiday

OCTOBER 18, 2022

Although, facilitating the extraction and compliant transfer of audience data has not been all plain sailing in Europe over the past four years. ” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains.

Ad Ops

Ad Monsters

AUGUST 13, 2024

This is a fundamental shift in how publishers view and leverage their audience data. One standout solution was monetizing social media audiences. She noted, “The intersection of deterministic and probabilistic first-party data is where we get our power.”

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