AdPushup
FEBRUARY 17, 2023
Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform.
Ad Monsters
MAY 22, 2023
The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.
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AdPushup
JUNE 24, 2022
Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI.
Ad Monsters
MARCH 27, 2024
Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”
Digiday
JUNE 6, 2022
If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.
Ad Ops Hero
MARCH 25, 2023
Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.
AdPushup
MARCH 3, 2023
DSP vs DMP has become a common search term for both the buy and sell side. Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. Gone are the days when advertisers could call publishers and a deal was created by word of [.]
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