Lemonads

FEBRUARY 2, 2021

And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then. While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. Without further ado, let’s jump right in!

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InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. Does it leverage machine learning in any capacity? Are they people based?

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

OCTOBER 8, 2024

The reasons behind this disbalance can be many, from seasonal slumps to a poor choice of ad networks. Website Latency If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression wont count. What is the average fill rate for video ads?

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Monetize More

MAY 9, 2023

In today’s article, we’re going to talk about various strategies to optimize your ads for maximum returns and protect your website from invalid activity. Increase Page Views & Ad Revenue Through Organic Traffic Maximizing ad revenue doesn’t have to be difficult. Let’s dive right in and get started!

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. And yet, all is not rosy on the monetization front.

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Header Bidding Click Through Rate A/B Testing Ad network 40

AdvertiseMint

OCTOBER 21, 2023

Unique strategies, like leveraging Google Universal App Campaigns or creating tailored ad networks, ensure that users are more likely to install your app over others. User acquisition channel performance: Different channels, be it social media platforms, mobile ads, or organic strategies, have varying effectiveness.

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CPA A/B Testing Conversion Rate Mobile Ads 40

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

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