Ad network, Fill rate, Header Bidding and Viewability

How to Serve More Ads and Boost Your Revenue

Brid.tv

FEBRUARY 26, 2023

To help publishers realize their full potential earrings, we have compiled some practical tips on how to serve more ads efficiently on your website. Create Additional Ad Inventory One of the best ways to increase ad yield is to incorporate additional dynamic ad units. With better ad viewability come higher CPMs.

Header Bidding

Header Bidding Banner Ad Inventory Fill rate

The No-BS guide to getting the RPM results you want

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding

Header Bidding Viewability Ad network CPM

Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. For example, having too many ads can be frustrating for users. Find the Right Ad Monetization Provider Finding a video ad network that aligns with the publisher’s needs is crucial.

Video Ads

Video Ads Header Bidding Viewability Fill rate

What’s the difference between RPM and session RPMs (RPS)?

Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Publishers can look into many metrics to dig deeper into ad performance and revenue spikes.

Header Bidding

Header Bidding Viewability Fill rate Ad Inventory

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

Implementing custom rules ensures a tailored approach to ad delivery based on your preferences. Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. How Does SSPs Benefit Publishers?

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

RPM vs CPM

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad-Request RPM CPM’s two modes: 1.

CPM

CPM Fill rate Impressions CPC

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

JULY 8, 2022

In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? In-App Header Bidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.

Header Bidding

Header Bidding Fill rate Ad Server CPM

What Are Pre-Roll Ads and Why Publishers Love Them

Brid.tv

SEPTEMBER 30, 2022

How Many Pre-Roll Ads Can You Queue Consecutively? On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively?

Video Ads

Video Ads Conversion Rate Fill rate Ad network

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

3 Key Pillars of Ad Ops [VIDEO]

InMobi

AUGUST 7, 2019

Are you dismissing ads correctly? Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have project managers that will advocate for ads initiatives with your engineers? Are you firing events at the right place?

Ad Ops

Ad Ops A/B Testing Header Bidding Fill rate

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

11 Holiday Tips for Publishers

Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. To ensure your ads get viewed, study your heat map data and experiment with ad placements. 10 – Create backup ads. Step 2: Choose the right ad network partner.

Header Bidding

Header Bidding Viewability Ad network Fill rate

Ad Analytics for Publishers – Actionable Data to Grow Your Business

Brid.tv

APRIL 19, 2024

Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app). Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding

Header Bidding Click Through Rate Fill rate Viewability

CPM Drop — Potential Causes and Solutions

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Brid.TV’s in-slide ad unit , which appears in the corner of the user’s screen, is an excellent way to expand inventory without disrupting the user experience. This way, your ad fill rate will remain consistent until the season ends.

CPM

CPM Header Bidding Ad network Ad Inventory

What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing

A/B Testing Header Bidding Ad Server Impressions

Ad Loading Optimization | Proven Strategies for Publishers

Automatad Inc.

FEBRUARY 1, 2024

Today, in this blog, we will see the handpicked ad loading optimization strategies that suit publishers of all scales. It covers strategies with engineering nuances that positively reflect on ad viewability and yield. What Is Ad Loading Time? The same 1-second delay decreased the viewability by 2.9%

Viewability

Viewability Ad Server Header Bidding Ad network

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

AdTech Trends

How to Serve More Ads and Boost Your Revenue

The No-BS guide to getting the RPM results you want

Trending Sources

Getting Started With Video Ad Monetization — Pro Tips for Publishers

What’s the difference between RPM and session RPMs (RPS)?

What is a Supply-Side Platform (SSP) – A Guide for Publishers

RPM vs CPM

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

What Are Pre-Roll Ads and Why Publishers Love Them

How to maximize revenue with Header Bidding? [10x more ad revenue]

The Best Mobile Ad Networks For 2023

3 Key Pillars of Ad Ops [VIDEO]

20 Best Video Ad Networks for Publishers

11 Holiday Tips for Publishers

Ad Analytics for Publishers – Actionable Data to Grow Your Business

CPM Drop — Potential Causes and Solutions

What Is Ad Refresh? All That a Publisher Needs to Know

Ad Loading Optimization | Proven Strategies for Publishers

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

What Is an Ad Exchange and How Does It Work

What Is an Ad Exchange and How Does It Work

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