article thumbnail

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech 52
article thumbnail

MGID Best Traffic Source? (review 2021)

Lemonads

When it comes to numbers, MGID has: 32K+ content websites 100K+ new campaigns annually 850M+ unique visitors monthly 185B+ content recommendations monthly MGID can guarantee all demand being filled with local propositions from Brands and Agencies in vernacular languages, unlike any of our competitors. A unit that is placed above the content.

article thumbnail

How to Create Compelling Text Ads on Google (with Examples)

Single Grain

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. The company boasts the number of clients they've served so far right in the ad headline.