Exchange Wire

AUGUST 18, 2023

As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [.] The post Are AI-Powered Junk Sites a Problem for Ad Networks?

Ad network 97

Ad network Clickbait Advertising 97

Lemonads

SEPTEMBER 25, 2020

If they do, then all they have to do is click yes, they’re instantly registered by the push ads network without further information. Networks collect their users from publishers who own websites. If you’d like to know how it works we’ve got you covered with an article all about push ad networks for you to read.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Single Grain

JULY 9, 2021

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Which Ad Network Should You Use? Check the network's compliance in case you plan to use clickbait.

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Native Advertising Advertising Ad network Conversion 134

Single Grain

MARCH 3, 2023

Native ads generally have higher click-through rates (CTRs) than display ads. And instead of negotiating each placement with publishers, programmatic advertising allows you to run your native ads through a native ad network, like Taboola or Outbrain. However, you can’t directly compare native ads and Facebook Ads.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But writing effective PPC ads requires a good understanding of the Google Ads network and some creativity. Click here to download it for free right now!

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Lemonads

DECEMBER 17, 2020

The line between the editorial and paid content begins to blur, as the audience appears to be receptive to native ads, and the overall reaction to them is quite positive. The native ad format is widely offered by many ad networks and social media platforms. Native ads are flexible and take on a variety of shapes: Header.

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Native Advertising CPC Affiliates Conversion Rate 52