Paleo AdTech

DECEMBER 10, 2023

Larry Braitman was co-founder of Flycast, a dot-com-era digital ad network known for its direct-response focus, lower entry costs for advertisers and publishers, relative ease of use and optimization, and explicit embrace of what the Wall Street Journal called remnant (or unsold) inventory. None of these companies is in ad tech.

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Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Smart-Hub

JANUARY 2, 2024

As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. Calculation example: (cost of placement / website traffic) * 1000 = CPM.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. That’s happening across the media and marketing spectrum.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks. Google ADX 2. Marketplace 3.

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Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. The ad spend on native video ads is increasing YOY in the U.S.

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Smart-Hub

NOVEMBER 6, 2023

Unlike indirect advertising, which often relies on intermediaries or mass media, direct advertising cuts through the noise to establish a direct link between the advertiser and the recipient. Get a Consultation For Free Contact us What is the difference between direct media buying and programmatic media buying?

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InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

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Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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Monetize More

APRIL 13, 2023

It is also a form of dynamic allocation for third-party ad networks. Header Bidding explained] The average website page includes a few elements and different locations where ads can be placed such as the sidebar, footer, etc. and PubFood.js , while ad tech solutions include MonetizeMore’s very own PubGuru and much more.

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InMobi

JULY 13, 2016

Since launch more than a year ago, there are now 20 channels produced daily by established media brands such as People, CNN, ESPN and The Wall Street Journal, along with Vice and BuzzFeed. apps that the user has installed and frequency of engagement) as well as rich post-event analytics including user behavior around the ads shown (e.g.

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Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). SSP sends the request to DSP or ad exchange; The buying platform analyzes the data in the request.

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Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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