Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. How Does Video Advertising Work?

Video Ads

Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

Ad Server

Brid.tv

NOVEMBER 29, 2022

Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. For example, if you’re planning to serve video ads , you will have to either join a video ad network or sign up for an online video platform that will take care of the process for you.

Header Bidding

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server

Automatad Inc.

JANUARY 23, 2023

This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. It can also send all the bids to the server and let the ad server decide the winner.

Header Bidding

Clearcode

FEBRUARY 25, 2022

The TV is able to read the signal and communicate with the servers in order to access the application’s URL. More granular view of the communication between servers and TV devices to display an advertisement via the HbbTV standard. The app confirms that the terminal can safely replace ads. The app preloads the ad.

Advertising

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. An ad network is the bridge between the two sides.

Advertising

Paleo AdTech

DECEMBER 10, 2023

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange

Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. Urschel and Green found some success with their auction model for ad networks in the U.K.,

Ad Exchange

Ad Monsters

FEBRUARY 13, 2023

Beginning with an internship in ad operations at a small ad network, it was only a short time before she became the ad operations lead. where she has combined her experience into a role that manages programmatic, paid media ad operations, and tagging & trafficking. She is currently at JPMorgan Chase & Co.,

Ad Tech

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Lemonads

JANUARY 3, 2021

OpenRTB ecosystem The mission of the OpenRTB project is to spur greater growth in the Real-Time Bidding (RTB) marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. And OpenRTB? The intent is not to regulate exactly how each business operates.

Ad Exchange

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. It then retrieves the corresponding ad from the DSP associated with the bid.

Demand Side Platform

Automatad Inc.

JANUARY 15, 2024

Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.

Advertising

Automatad Inc.

DECEMBER 18, 2023

Rather than a forceful approach, The New York Times presents a preliminary page with a relevant quote for non-ad-blocking users. Ad-block users face a choice: disable the ad blocker for an ‘ad-light’ experience or have no access. Attempt to load a test ad using JavaScript and check if it renders on the page.

Non-Profit

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. With DCO, different ad components, such as backgrounds, text, main images, value propositions, CTAs, etc.,

Retargeting

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Their ads blend seamlessly into all native environments.

Native Advertising

Automatad Inc.

DECEMBER 1, 2023

Interactive video ad Instead of putting your video ad slot that puts the viewers on a linear journey with skip, pause, or play options, implementing interactive elements gets higher engagement, viewability, and CPM rates. recruitment ad. So, you must have a connection with the best ad networks.

Video Ads

Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

Ad Ops

Brid.tv

OCTOBER 3, 2022

even offers its own ad demand through its in-house video ad provider — Brid.TV That means publishers can start serving ads even if they have no video ad network partners. Marketplace. And for anyone who wants to jump on the bandwagon and enter the booming OTT market, Brid.TV can help you.

Header Bidding

Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. The platform employs a global CDN for reliable content delivery, DRM technology for content protection, and it even features its own Marketplace , an ad network that is an official Google MCM partner. Pricing Overview.

Audience

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network