Automatad Inc.

NOVEMBER 8, 2023

It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory. On the other hand, it connects the advertisers with the ideal publishers for their ad campaign and gets the best ad slot. They cannot place highly targeted ads.

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Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

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Brid.tv

FEBRUARY 9, 2023

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users.

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Automatad Inc.

OCTOBER 26, 2023

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. You can still add video ads to engage visitors with different types of media.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Monetize More

JUNE 8, 2022

As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Well, wonder no more! Get started here.

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy. direct or reseller).

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Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Ad Stack Prep . Utilize Innovative Ad Formats.

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Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. At the same time, SSPs have to make it as efficient as possible for media buyers to buy impressions, lest those same marketers optimize them out of plans.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. When a publisher decides to monetize their video content through advertising, they can join a video ad network.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry.

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Monetize More

MAY 20, 2023

We’ve added our top 12 AdSense alternatives to the list below as used and recommended by our very own ad optimization team. Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Click here to sign up for West Seven Media.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

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Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. There’s a non-stop search for creative ways to deliver ads on mobile, thus the birth of these large ad formats which up to now, continues to grow. 27% of all ad impressions is this medium banner.

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InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. On the monetization front, in-app advertising remains ascendant.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Table Of Contents What Is a Supply-Side Platform (SSP)?

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Marketplace.

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Automatad Inc.

FEBRUARY 22, 2022

The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. . Related Read: All You Need to Know about Google’s Open Bidding.

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Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

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Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

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NewProgrammatic

MARCH 15, 2022

That’s why below you’ll find a comprehensive overview of the search advertising industry in 2022, as well as industry insights on how to make an informed decision choosing brand-safe and user-friendly ad solutions for your business. What are Search Ads? Yandex Ads.

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Clearcode

JULY 13, 2023

An ad exchange serves as a platform that streamlines the transaction of accessible ad impressions between advertisers, who bid through DSPs, and publishers, who offer their inventory via SSPs or directly through the ad exchange itself. What Is an Ad Exchange?

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Monetize More

OCTOBER 18, 2022

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.

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Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. Getting started with Direct Ad Selling.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. The winner of this auction then either gets to serve their ad or insert their winning bid into the waterfall.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Integration options include their own SDK or Google Open Bidding.

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. They act as global agencies by handling everything from branding through media buying to creative development.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

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