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Ad Inventory

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From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns

Ad Monsters

SEPTEMBER 15, 2024

According to the IAB, 89% of ad sellers — including publishers and platforms — have expanded their political ad inventory since the last presidential election. AB: OOH advertisers are now focused on measurable outcomes such as social media sharing, foot traffic, coupon redemptions, brand lift, and consumer engagement.

Geo targeting

Geo targeting Audience Brand Lift Affiliates

The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

VideoWeek

MAY 9, 2025

The Week in Tech AppLovin Offloads Apps Business as Ad Revenues Continue to Climb Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. We are ready to invest around 100 million for this channel.

Ad Tech

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AdTech Trends

From Billboards to Ballots: How OOH Is Powering the Next Wave of Political Campaigns

The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

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