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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact.

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The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

VideoWeek

MAY 9, 2025

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4.

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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

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