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Martech
OCTOBER 19, 2022
Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?
Basis
SEPTEMBER 26, 2023
But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front.
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Automatad Inc.
MARCH 31, 2022
Google introduces ESP for encrypted first-party data sharing to GAM. The post-cookie world may prioritize buying inventories from fewer publishers. ViperBot, a new sophisticated ad fraud scheme. The shift towards a privacy-focused digital world is much bigger than just phasing out third-party cookies.
Smart-Hub
DECEMBER 8, 2023
The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose.
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.
Brid.tv
NOVEMBER 1, 2022
If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Do You Even Need a Programmatic Ad Platform?
AdvertiseMint
JANUARY 24, 2024
Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?
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