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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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The Power of Display Advertising and Why You Should Use It

Brid.tv

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Some publishers try to cushion the blow by asking their website visitors to allow ads. Start Monetizing FAQ 1.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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The Best Mobile Ad Networks For 2023

Monetize More

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

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Viewer’s Attention Metric: How It Can Change the Game for Publishers

Automatad Inc.

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?

Monetize More

Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies. This helps publishers get more value out of their inventory, which allows them to find more opportunities for future projects.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

You can easily attract them with an ad inventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! They don’t want to spend their money on unseen ads, which will not benefit them. Focus on meaningful ad views that matter and positively impact ad revenue.