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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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The Power of Display Advertising and Why You Should Use It

Brid.tv

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Monetize with outstream ad units for maximum ad viewability. Start Monetizing FAQ 1.

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Viewer’s Attention Metric: How It Can Change the Game for Publishers

Automatad Inc.

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

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How to Pick the Best Ad Formats for Your Website

Brid.tv

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

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Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. Well, it depends on how the in-app mobile ads are bought and sold. text, image, native, and video) and the ad format (e.g., So, how does the whole system work exactly?