Ad Inventory, Ad Space, Click Through Rate and CPM

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

What is RPM (Session, Page and Ad RPM)

Monetize More

MARCH 10, 2023

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Header Bidding

Header Bidding CPM Ad Inventory Click Through Rate

Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.

CPM

CPM Header Bidding Ad Space Impressions

Best High RPM Ad Networks for Publishers in 2023

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

Ad network

Ad network Click Through Rate CPM Impressions

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Any and all digital formats and channels are available through these automated marketplaces. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Programmatic ad buying is also used for CTV, digital radio and out-of-home (OOH) advertising. In the U.S.,

Advertising

Advertising Marketing Ad Exchange Retail

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. With an SSP, you can show various engaging ad formats to your visitors and monetize your websites and apps. Real-Time Bidding (RTB) Auctions ad space for maximum revenue.

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

OCTOBER 26, 2023

This makes it easy to kickstart your video content journey and keep your website visitors interested, all while monetizing it with video ads. Analyze and optimize Constantly monitoring and optimizing your video ad units is the key to sustainable revenue. Based on this data, tweak your strategies to maximize ad revenue.

Video Ads

Video Ads Header Bidding Fill rate Click Through Rate

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? What Is In-App Advertising?

Advertising

Advertising CPM Mobile Ads CPC

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

JANUARY 13, 2023

CPM is one among them. This article delves deeper into CPM, its importance in the advertising industry, and how publishers can strategically use it to maximize their ad revenue. What Is CPM? CPM stands for cost per mille* or cost per thousand and is one of the most common pricing metrics in online advertising.

CPM

CPM Ad Inventory Impressions CPL

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM

CPM Ad Inventory Impressions CPL

What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

JANUARY 23, 2024

After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website). See the below findings of the test. What does it have for publishers?

Audience

Audience Cookies Ad Server Viewability

Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform

Demand Side Platform Advertising Ad Exchange Ad Inventory

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

AUGUST 7, 2021

In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem. What in the World Is Programmatic Ad Buying? For example, many forms of programmatic advertising only allow for the buying and selling of bulk ad inventory.

Affiliates

Affiliates Machine Learning Demand Side Platform Impressions

What is a Leaderboard ad? How does it bring more revenue?

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

Banner

Banner Click Through Rate Viewability Pop-Up

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. These ads help you get in front of your target market before they start searching for your solution. for mobile ads.

Ad network

Ad network Conversion CPC CPM

A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

DECEMBER 2, 2022

Best Mobile Ad Formats and When to Use Them. We have already established that ad inventory in mobile apps has high revenue potential. But that doesn’t mean you can just let any type of ad intrude on your users’ experience. Let’s take a look at some of the most common mobile ads and what they’re best used for.

Mobile Ads

Mobile Ads Video Ads Banner Rich Media

AdTech Trends

What is RPM (Session, Page and Ad RPM)

What is RPM (Session, Page and Ad RPM)

Trending Sources

Preferred Deals, and How to Setup Them in Google Ad Manager?

Best High RPM Ad Networks for Publishers in 2023

What every marketer needs to know about programmatic advertising

What is a Supply-Side Platform (SSP) – A Guide for Publishers

A Guide on Video Ad Monetization to Increase Ad Revenue

The Ultimate Guide to In-App Advertising for Publishers

Understanding CPM: The Key Metric for Publishers’ Revenue Generation

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

What is Protected Audience API (PAAPI)? The Ultimate Guide

Programmatic Advertising: What Is It and How Does It Work?

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

What is a Leaderboard ad? How does it bring more revenue?

The Best Mobile Ad Networks For 2023

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

17 Cheapest Ad Networks for Best PPC Conversions in 2024

A Publishers Guide to Mobile Ad Formats and Sizes

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