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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising? What Is the OpenRTB Protocol?

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Adweek

What Is An Ad Server And Why You Should Use It?

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

Ad Server

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Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. Display Lumascape’s Branches.

Ad Server

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Google AdMob.

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The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Supports video, connected TV (CTV), in-app, and display formats.

Ad network

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In waterfall setups or waterfall auction, once the pricing floor threshold is met (usually the second-price auction is the winning bid), bidding for your RTB inventory stops. That information is passed directly to the publisher’s ad server.

Header Bidding

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How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface. How Does a DSP Work?

Demand Side Platform

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising

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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding

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5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. Brid.TV (Display & Video) 2.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange

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12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

Serving Video Ads. Ad-based video on demand , also known as AVOD, relies on serving advertisements within the video stream to monetize content. Many smaller content creators generate video ad revenue by allowing YouTube to serve advertisements on their videos. Marketplace with access to premium ad demand.

Header Bidding

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive. Updated November 2023.

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AdTech Trends

The Ultimate Guide to In-App Advertising for Publishers

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Trending Sources

What Is An Ad Server And Why You Should Use It?

Best Guide to Display Lumascape [2023]

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

20 Best Mobile Ad Networks for Publishers and App Developers

The Best Mobile Ad Networks For 2023

How to maximize revenue with Header Bidding? [10x more ad revenue]

How To Build a Demand-Side Platform (DSP)

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

How Publishers Can Make More Money With AdTech

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Who Are The Key Players in Programmatic Buying?

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

17 Cheapest Ad Networks for Best PPC Conversions in 2024

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