Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time.
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