Ad Inventory, Ad network, Ad Space and Cookies

Marriott launches its own media retail network

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. DoorDash, Kroger Co., Why we care.

Retail

Retail Media Ad Inventory Ad Space

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time. It is an open marketplace that runs auctions in real-time, connects the publishers with wider demands, and gets the best price for the ad inventory.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising

Advertising Marketing Ad Exchange Retail

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Between the two stand mobile ad networks and exchanges , which act as intermediaries. The app sends the request to the publisher’s network or ad exchange. What Is In-App Advertising?

Advertising

Advertising CPM Mobile Ads CPC

Is Ad Refreshing an Important and Beneficial Strategy in 2023?

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh?

Viewability

Viewability CPM Ad Inventory Ad Space

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360. Omnichannel Monetization.

Header Bidding

Header Bidding Demand Side Platform Real Estate Advertising

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Best Advertising Practices for App Developers to 10X Revenue

Monetize More

SEPTEMBER 30, 2022

App publishers often focus their advertising strategies on the latest ad tech fads. The most popular ad networks tend to be the ones that deliver the most creative formats, such as rich media, interstitials, and rewarded video. Better start analyzing all your data before the third-party cookies get wiped out!

Advertising

Advertising Banner Video Ads Click Through Rate

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. It is also a form of dynamic allocation for third-party ad networks.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

JANUARY 24, 2024

Plus, you can manage your digital ad space easily and quickly with programmatic platforms. They use smart computer programs to buy ad space automatically. This means your ads get in front of people who are more likely to be interested, and it happens super fast. You don’t need middlemen.

Advertising

Advertising Ad Exchange Pop-Up Demand Side Platform

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. In 2006, AdMob, a mobile ad network, was founded.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

What Is OTT Advertising and How Publishers Can Start With It

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising

Advertising Video Ads Ad Server Cookies

Google Open Bidding: Is it better than Header Bidding?

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding

Header Bidding Ad Exchange Cookies Ad network

What Is A Third-Party Ad Tag?

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server

Ad Server Impressions Demand Side Platform Ad network

RCPM for Publishers: Will it trump CPMs soon?

Monetize More

MAY 31, 2022

Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner. The eCPM metric shows the value of their ad inventory based on how many impressions their ad partners purchased.

CPM

CPM Header Bidding Fill rate Impressions

AdTech Trends

Marriott launches its own media retail network

Server Side Header Bidding & taking the hybrid approach?

Trending Sources

What Is Ad Exchange and How Does it Work – A Guide for Publishers

What every marketer needs to know about programmatic advertising

The Ultimate Guide to In-App Advertising for Publishers

Is Ad Refreshing an Important and Beneficial Strategy in 2023?

20 Best Video Ad Networks for Publishers

Best Guide to Display Lumascape [2023]

12 Best Programmatic Advertising Platforms (Reviewed)

Modern Programmatic Monetization Strategies

Best Advertising Practices for App Developers to 10X Revenue

How to maximize revenue with Header Bidding? [10x more ad revenue]

17 Top Programmatic Advertising Platforms to Use in 2024

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

What Is OTT Advertising and How Publishers Can Start With It

Google Open Bidding: Is it better than Header Bidding?

What Is A Third-Party Ad Tag?

RCPM for Publishers: Will it trump CPMs soon?

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