Smart-Hub

JANUARY 30, 2024

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies in advertising usually imply using false arguments and addressing customers’ emotions to persuade them to make a purchase. SmartHub's Features Have No Limits!

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Programmatic ad-buying.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. Key Metrics for Connected TV Attribution Some of the most essential metrics for connected TV advertising attribution are as follows.

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Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering the technology enhancement, RTB comes with some advantages and disadvantages from both the advertiser and publisher end. This article will help you explaining the basics of RTB technology.

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InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

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