MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. In this guide, we break down everything you need to know about header bidding so you can make an informed decision.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. vs Prebid Server: Which Option Delivers the Most Ad Revenue? What is Video Header Bidding and How Does it Work?

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?

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Smart-Hub

JULY 29, 2024

To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.

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MNTN

FEBRUARY 12, 2025

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Ad Monsters

JULY 30, 2024

This helps you understand and anticipate the effects of bid shading, optimizing your inventory pricing and placement. Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. Auction Strategies: Don’t just rely on traditional auction setups.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Monetize More

MARCH 10, 2023

Use Header Bidding: Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in higher bids and increased competition for ad space. How can publishers increase their RPM?

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Oko

JUNE 20, 2024

The process of auctioning off your ad space to multiple advertisers simultaneously is known as header bidding. Header bidding replaced earlier, less-efficient methods of collecting bids such as ad waterfalls. To start off, what’s not in question is whether you need header bidding.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

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Monetize More

MARCH 10, 2023

Use Header Bidding: Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in higher bids and increased competition for ad space. How can publishers increase their RPM?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Finally, the user on the publisher’s website sees the ad from the winning bid.

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MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements. How Does Real-Time Bidding Work?

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YieldBird

AUGUST 23, 2023

Sources of revenue troubleshooting Before we can conclude that the drop in revenue is dictated by reduced spending by most advertisers, we need to check several elements to be sure that technical errors – in the form of both reduced ad request issuance and declines on the part of a specific revenue source [i.e.,

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Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google. 2- MonetizeMore’s Dynamic Price Floors Used in PubGuru Header Bidding.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Monetize More

APRIL 19, 2023

With a suite of services that include ad inventory management, ad optimization, header bidding, and programmatic advertising, MonetizeMore has maximized revenue for thousands of publishers since 2010. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Header Bidding Support. Real-Time Ad Analytics. Table of Contents. Google AdMob 2.

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Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Lemonads

JANUARY 3, 2021

Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.

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Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Build Your Profitable Ad Exchange Business With Us!

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

JUNE 13, 2023

Instead of traditional methods where advertisers negotiate directly with publishers, programmatic advertising relies on algorithms and technology to match ads with available ad spaces in real-time. This automated process allows for more efficient and targeted ad placements.

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