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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. Betraying a charming naivete, Brian showed up for his interview in a suit. In 2004, Brian joined the RM team as an engineer.

Media 40
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The Crazy Advertising Technology Landscape

InMobi

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

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40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

At the time, Right Media was incubating in the offices of Poindexter, an innovative digital media agency and tech shop started by Joe Zawadzki, an early supporter. Betraying a charming naivete, Brian showed up for his interview in a suit. In 2004, Brian joined the RM team as an engineer.

Media 40
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Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Digiday

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Agencies don’t appear to be shy at all about the gains they say they’ve achieved already.

Agency 47
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Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

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Future of TV Briefing: How pod bidding can help to solve streaming’s ad load issue

Digiday

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.