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How attribution masks what’s actually driving growth

Martech

Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized. It has to find inventory that converts because it isn’t getting conversions from branded search.

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What Is A/B SEO Testing?

Single Grain

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Click here to download it for free right now!

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