Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 3, 2023

Since users skip ads on YouTube, bumper ads are popular among advertisers. These are non-skippable and short ads, increasing brand awareness. Finally, advertisers can grow their audience by using CTV ads. This type of ad fraud costs businesses $120 billion annually.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Lemonads

APRIL 18, 2021

You can see how users that learned about your platform through different channels behave and create a plan to target the most profitable segment as well as use the best ads in case you notice a significant difference in performance. Last Click Attribution Last click attribution is the most common type of attribution model used today.

Affiliates 52

Affiliates Ad Server Conversion Brand Awareness 52

Martech

APRIL 5, 2022

It’s very easy to give a paid search or social ad all the credit for a sale because it’s easy to see the click-to-sale funnel in your Google Analytics report. But this model also relies on third-party cookies to deliver the information. search ads) to mid- and low-funnel activities (e.g.,

Marketing 94

Marketing Machine Learning Conversion Cookies 94