Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Unlike cookies, device IDs cannot be deleted by the user.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 3, 2023

Since users skip ads on YouTube, bumper ads are popular among advertisers. These are non-skippable and short ads, increasing brand awareness. Finally, advertisers can grow their audience by using CTV ads. This type of ad fraud costs businesses $120 billion annually.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52