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How attribution masks what’s actually driving growth

Martech

Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. These tactics exploit advertisers who don’t know how to align them in their favor instead of in favor of Google and Meta’s market cap. Every dollar spent here on advertising loses you/your company money! What do I mean by this?

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What Is A/B SEO Testing?

Single Grain

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.

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